Hasbro and 3DPlusMe have teamed to launch SUPER AWESOME ME, a personalised 3D printing experience that allows kids (and grown ups too) to become one of their favourite Marvel characters, Captain America or Iron Man.
3D print yourself as Iron Man or Captain America
As part of Marvel’s Super Hero September celebration, the SUPER AWESOME ME experience will feature at ten Walmart and two Sam's Club locations across the US until September 28th. Fans are invited to visit an in-store scanning station where a 3D face scanner captures their likeness to create a 3D model. The SUPER AWESOME ME figure features a traditional 12" articulated plastic action figure body and a full colour 3D printed head for an approximate retail price of $45.
John Frascotti, chief marketing officer, Hasbro, Inc. said: "With 3D printing, we're now able to provide fans of Marvel Super Heroes for the first time ever with this very unique opportunity to create a one-of-a-kind action figure featuring their own likeness. By partnering with Walmart, Disney, and 3DPlusMe, we're delivering to consumers a totally personalized product experience."
3DPlusMe's original Marvel 3D printing station
3DPlusMe's original Marvel 3D printing station
PlusMe provide complete 3D scanning to 3D print retail experiences for popular gaming, movie and sports themes including Lord of the Rings, Harry Potter and Major League Baseball. The company recently set up a similar program in Texas, a hugely successful Marvel 3D printing station.
"By joining forces with high-profile retail partners and brands, such as Hasbro and Walmart, we are delivering a story-driven experience to fans on an unprecedented scale," said Cydni Tetro, CEO of 3DPlusMe. "Our mobile personalization platform for 3D printing is the first of its kind. Helping consumers become popular characters is not only a compelling event for fans, but a powerful retail opportunity."
