Andre Wegner, CEO and Founder of Authentise, and Cyndi Tetro, CEO of 3DPlusMe, took to the stage of the CES 2016 3D Printing Conference to talk about the creation of systems for 3D technologies in the retail space and present opposing arguments for the importance of mass customisation. We also hear about the strong distinction between personalisation and customisation, opportunities for retailers to engage in additive manufacturing and how 3D printing is the perfect technology to expand the current consumer trend for personalisation.
Watch the entire CES 3D Printing Conference programme for free in our CES video series featuring talks from Carbon, Made in Space, HP and more. Subscribe to our YouTube channel to see the latest TCT videos as they go live.
