3D printing and additive manufacturing forerunner Stratasys, has today announced the promotion of Senior VP and General Manager of Stratasys EMEA, Andy Middleton to President of Stratasys EMEA.
Effective immediately, Middleton will assume responsibility for Stratasys' EMEA team along with overall responsibility for driving the expansion and development of the Stratasys brand and proposition in EMEA.
Following his success in leading the business to exceptional growth, Middleton will also oversee the company's integration of MakerBot Europe within the region, which is expected to be completed within the next few months.
"As Senior VP and General Manager EMEA, Andy was pivotal in leading and expanding our sales operations and in doing so, played a key role in firmly establishing Stratasys as one of the foremost global 3D printing manufacturers," says Stratasys Chief Business Officer, Josh Claman. "With his many years' experience in 3D printing and terrific market knowledge, we believe that Andy is perfectly equipped to drive our integration of MakerBot in EMEA and continue to generate new opportunities for our business growth."
To support the development, the latest appointment means Andreas Langfeld has now been assigned to the role of General Manager of MakerBot Europe following the continued trust of senior management in his leadership and promotion of Stratasys in the market. Stratasys is working hard on its consumer footprint in the European market and recently launched eight local MakerBot Authorized ServiceCenters to address the needs of its customers across the region. The company also recently revealed plans for its very first European MakerBot Innovation Centre which is set to cut the ribbon later this month in LIUC – Università Cattaneo, Italy.
Middleton, added: "As a former vice-president of finance and operations, Andreas will be the focal point in driving MakerBot Europe and will continue support us and our business growth moving forward. These are exciting times and I believe that the upcoming integration of our MakerBot business will lead to further market growth."