1 of 3
Coca-Cola's Mini Me Campaign
The beverage giant have adopted 3D Scanning and Printing for their latest campaign
2 of 3
Coca-Cola's 3D Printing Campaign
3 of 3
AngelaBaby being scanned
The Hong Kong star is being scanned and printed as part of the 'We Print Originals' campaign
Two of the biggest brands in the world have jumped on the 3D scanning and printing bandwagon this week as part of two separate ad campaigns.
Coca-Cola have launched their latest product range ‘Coca-Cola Mini’ in Israel by launching an app inviting people to make mini-me versions of themselves. The mini-mes were then put into different interactive environments and submitted to win a prize.
Said prize was a visit to Coca-Cola’s Israeli factory were the winners were scanned with some Artec Eva handheld scanners and 3D printed in full colour on a Z-Corp Spectrum Z510. The winners were given their mini-mes to keep and display wherever they like. The campaign was thought up by Coca-Cola’s Israeli creative agency Gefen Team.
Adidas 3D Printing the impossible from nothing
Coca-Cola weren’t the only global brand to be showcasing the technology for the purpose of §advertising; Adidas ran their own 3D printing campaign for their Originals brand in Hong Kong, ‘We Print Originals’
The creative agency behind this campaign was AllRightsReserved, who were also responsible for bringing Florentijn Hofman’s giant duck to Hong Kong, which in turn brought about the 3D Systems and Toys “R” Us collaboration.
The Adidas Originals campaign gives life to beloved Hong Kong cultural references that have been lost in the echelons of time. Items that will be printed include; boomboxes, red post boxes and double decker buses. As well as the cultural items some of Hong Kong’s most beloved celebs will be having themselves scanned (Again with Artec Eva’s) and printed wearing Adidas Originals attire. The “We Print Originals” exhibition will be displayed at the TST Originals store in Hong Kong from the 5th September 2013.
We suspect this will not be the only additive manufacturing news story to come out of both of these conglomerates.
